A landing page is an excellent approach to increase visitors, enhance SEO, and promote your brand. It may also be used as part of a successful PPC campaign. Landing pages used by about 68 percent of B2B firms to generate leads for subsequent conversion. Fortunately for you, 44 percent of these clicks directed onto home pages, which is not a wise tactic, as we will see. Customers directed to a particular product, service, or offer through landing pages, which push them to act. This is your chance to generate conversions and expand your consumer base.
Why isn’t every firm adopting landing pages if they are so important? There is a common misperception that they are difficult to establish and maintain. Fortunately, that is not the case. Building a great landing page is about providing the customer what they want rather than about being flashy.
What Constitutes a Good Landing Page?
First, your home page should not serve as your landing page. You must direct potential clients to a website where they may take advantage of whatever exceptional deal you have promised them. Your landing pages have a greater chance of attracting attention for a longer amount of time since they are linked to something. A good landing page accomplishes multiple tasks:
They focus on the offer rather than the business. Your potential consumers are clicking for a purpose, and duping them by failing to deliver on what you promised is not going to make a positive first impression. This is not the time to go into depth about your company’s past. This is not to imply that the landing page should not be associated with your company’s brand. Quite the contrary. They should serve a distinct purpose while being an extension of your brand.
They are concentrated and unaffected by outside distractions. Your landing page’s content should have the objective of providing the visitor what they want while completing the registration process.
The forms are not difficult to complete. Long forms might be intimidating to visitors and may lead them to leave rather than take advantage of the opportunity you are providing. If you just cannot abbreviate your form, divide it into phases and show the user where they are in the process. Listing their name and address, for example, may be step one of four.
They address a certain audience. By segmenting your client base, you may target certain customers with tailored advertising. If you have a customer base that is attracted to a certain offer, such as an e-book or a discount, your landing page may act as a built-in segmentation mechanism, enabling you to nurture these leads efficiently in the future.
They gather detailed information about your potential consumers. When it comes to specialised audiences, even if you attract the correct people, they will not convert if you do not gather the proper information. More than just a name and email address should be included in the collecting of demographic data. It should also offer you an indication of why someone clicked and what their long-term relationship with your organisation may be.
They provide your special offers a place to live. Your online special deals will accomplish nothing for your company unless they are linked to landing pages. Creating landing pages gives a home for your offerings.
They express gratitude. A thank you page should always accompany your landing page. This is not only courteous, but it also ensures the buyer that the registration procedure has been completed.
They provide users with access to other marketing channels. A consumer is pleased with what you have just presented. You may now include links to additional deals, your social media accounts, or a sign-up for an email list.
There is no mistake about it: we live in a digitally linked world. Taking a risk with a digital marketing campaign might easily be one of the finest investments you make for your company. Including landing pages in your digital marketing toolkit is a wise decision that will benefit both you and your clients.
DigWeb would love to talk with you right now if you would want to learn more about the significance of landing pages or get in contact with an expert who can help you enhance your landing page and SEO strategy.
The Conversion Methodology
Although, the landing page is the most important component of the conversion process. There are other assets that work together to ensure the success of your conversion.
CTAs (Calls to Action):
A CTA is an image or line of text that pushes your visitors to do a certain action. CTAs on landing pages direct visitors to where they should click to obtain the offer. CTAs may be located on pages of your website where the content corresponds with your offer. As well as on relevant blog entries that complement the material in your offer. The more closely the CTA matches the landing page and other sites on which it is advertised, the more probable it is that a visitor will convert.
The form that a visitor fills out to access the offer is located on the landing page. As previously said, its only aim is to describe the advantages of a certain offer and inspire visitors to convert into leads. When a visitor submits the form, he or she should be led to a “thank you” page.
Although most programmes provide an in-line thank you message. It is advised that you provide your new lead with a distinct thank you website. Thank you pages feature a “download now” button that new leads may use to get the file you provided on the landing page. Thank you pages, in addition to hosting the offer. Are a wonderful approach to continue the conversion process and send the lead along the marketing funnel. Secondary offers (case studies, consultations, webinars, and more). Should be shown on the thank you page through another form or unique CTAs to direct the lead where to go next.