The term “modern web design” is a relative one. Some may consider a website developed in 2010 to be contemporary, whilst others in the web design industry have seen so many new things in the last year that anything pre-2020 is now out of date.
The most noticeable difference is that current website design does not need or profit from a plethora of bells and whistles. The simpler and cleaner the design, the better the user experience.
How Does Web Design Influence User Experience?
Your website’s visitors’ perceptions and interactions with it may make or destroy you.
User experience (UX) refers to a person’s whole experience while using a product (such as your website), particularly in terms of how simple or appealing it is to use. Your website’s design may have an impact on UX in many ways:
It directs the reader’s attention down the page
A well-designed website will keep the reader scrolling. This often entails splitting up material into smaller portions, including visual hierarchy with banner pictures, typefaces, and supporting items, and employing white space.
It grabs their attention
What occurs above the fold has a tremendous impact on the whole user experience. It takes just 0.05 seconds for a visitor to determine whether or not to stay on your website. As a result, initial impressions are important, and you must capture their attention!
It is critical to incorporate high-quality pictures, decent typography, and to keep your design consistent. Clutter will only distract a visitor and cause them to leave your site.
It enhances functionality
The functionality of your website is also an important aspect in the overall user experience. Responsive web design ensures that your website appears and works the same regardless of the device that a website visitor is using.
It fosters professionalism and has the potential to foster trust
Websites that are outdated and garish will no longer suffice. And, since 94 percent of people would not trust an out-of-date website, upgrading and polishing your design and content on a regular basis is critical to delighting customers.
A superb website design can show your company as professional, clean, and may frequently make you seem more trustworthy. It demonstrates that you know what you are doing and can showcase your company in a straightforward, professional way. DigWeb can help you setup the best website!
Essential Elements of a Good Modern Web Design
Here are some examples of fantastic website design components to help you construct your own gorgeous contemporary website design.
A Colour Palette That Is Bold But Limited
This may seem elementary, yet colour schemes and colour utilisation are critical in current web design. A strong colour palette will assist to build consistency across all your company’s products and services.
Companies who use both main and secondary colours have greater leeway when designing new parts for their website, such as the homepage, landing pages, blogs, or a resource database.
However, the number of colours you choose in your design is also a significant consideration. Too many colours may be aesthetically distracting, thus most current website designs limit themselves to two or three in their key design components.
Examine well-known websites such as Apple and Amazon. You will not find a rainbow of colours here; instead, there will be one backdrop colour (white or black) and one significant accent colour (silver, yellow, and blue, respectively).
Simplifying your site’s colour scheme makes it simpler to concentrate, which is why current website designs use just a few colour options.
Bonus tip: If you find that your colours are becoming too similar on more content-heavy pages, try experimenting with other hues and tints of your existing colours. This will give your designs some diversity while remaining consistent with your brand.
Ample White Space
This is related to the previous contemporary website design aspect, however, white space is also quite appealing. It does not even have to be white.
The amount of “empty” space that functions as a buffer between all of the items on your page. Including content, sidebar, margins, and so on, is referred to as white space. Things should have space to breathe; if your website is cluttered, it will be difficult to draw your visitor’s focus.
Designing your website using white space purposely results in a clean, readily consumable, and ordered design. As websites adopt a more minimalistic look, leaving space available on your page will help your reader to traverse the page more easily.
Effective Calls to Action In Web Design
As previously said, turning visitors into leads and customers is also critical in current website design.
This is why: Websites should bring you in touch with individuals who are interested in your information, goods, and services. Once you have formed this connection, you will want to maintain some type of relationship with these visitors. Conversion routes begin with tempting gated content such as email newsletter subscriptions, free downloadable eBooks or whitepapers, free product forms, free consultations, or other special invitations. These routes are effective if they feature strong calls to action (CTAs).
These are deliberately placed into your website design and are critical for obtaining your visitors’ contact information. So that you may continue interactions with them as leads and convert them into customers.
Epic, a digital reading library for kids, for example, features three plain yet engaging CTAs that are strategically positioned on the site. The CTAs are also tailored to Epic’s unique target group, which consists of parents and educators.
Include relevant CTAs in strategic locations across your website, such as the conclusion of blog entries, sidebars, and your resources page, to name a few. Do not forget to include a call to action on your homepage!
Card Web Design That Is Consistent
The usage of cards has gained in popularity as the more basic website design style has taken hold.
Cards make it simpler for visitors to digest your material by combining text and pictures into a single eye-catching element.
By carefully sectioning off your material into bit-sized sections, cards in your website design may help you achieve a clean, organised appearance while keeping user experience in mind.