Landing pages

The Importance of Using Landing Pages

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No doubt every marketer needs their conversion rate to be enhanced – right? If so, your website needs landing pages. A landing page is every web page a user can access, but usually a separate page in the marketing area that is different from your homepage or any other page and serves a single, focused purpose. A landing page is a follow-up to all the marketing commitments. We at Digweb are providing services to create your landing page.

Essentially, this is the next step towards a client. You can make a contract, some exclusive offer, and some piece of information or a deal on your landing page in exchange for providing contact details.

You can navigate on landing pages, which lead to other pages such as your e-commerce website or your lead generation. Lead generation landing pages typically supply items such as an eBook, free trial, and competition entry or webinar registration in return for contact information submitted.

A successful landing page does its job by persuading a potential customer to provide personal information in return for what you have to give. You can find landing pages via an aggregate search or through your company website, which increases the possibility of a future client.

You don’t just need one landing page or just one landing page at a time. Indeed, marketing experts would probably suggest that you maintain several landing pages, aimed at segmented customer populations.

Why do you need Landing Pages?

You have done an excellent job of developing your brand and creating your website. You must now ensure that all this hard work is turned into sales. If you are searching for an efficient lead conversion method, you’ll certainly find landing pages.

A landing page is an excellent way to traffic, boost your SEO and establish your brand. About 68% of B2B companies use landing pages accessible PDF to generate guidance for future conversion. Luckily for you, 44% of these clicks are directed at homepages, which is not a good technique as we analyse. 

Landing pages lead customers to and encourage them to take action on a given product, service or offer. This is your chance to create conversions and build your client base.

There are so many reasons why it is important to have a landing page on your website, look to know some of them.

Increase conversion rate:

No question, every site owner wants to increase organic traffic on their website, and they can take different actions for this reason. It’s a basic science that if your website is on top of Google’s first page and your customer tries to select it, but there’s no landing page. Hence, they can’t find the exact page they’re searching for and end up leaving the website immediately!

It is also important because it leads you down the right path and you can go where you want.

Showcasing Your Goods and Services:

The website would, of course, show the customer the product or service list, so that they can select and make their order according to their needs. This can only be done if you have a landing page on your website to enable your customer to visit it and select the right product easily. It is a perfect tool to demonstrate your versatility if you use it properly.

Support Tracking Customers:

Another significant use of landing pages is that it acts as a tracker to track the customers who are interested in dealing with you. This will raise your customer number instantly and lets you grow your company at a higher level.

Cut Cost on Advertising:

Of course, the last but not the least, landing page will allow your conversion rate to increase. Therefore, you don’t need to spend a lot on commercials, PPCs, which saves you billions of dollars.

The landing page should also be attractive, simple and informative. You can also connect back to the homepage if your guests want to know more about you and your company before they decide to act. By doing so you make life much easier for your future clients and customers to survive, and they will appreciate it-it’s good for business.


When you make good use of them, landing pages will get you back. Don’t be one of those businesses who need to direct their customers to their homepages for more information. Get your website tailored to make it as accessible and usable as possible. You will look more professional and get more visitors to your website, which means more business.


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