The landing page is a page on the web that is built to turn visitors to leads. This is distinguished from the other sites of the website in that it meets the following two criteria:
It has a form that allows you to capture the information about the visitor in exchange for the requested offer.
The primary aim of it, is to turn visitors to leads (the home page with the form on it does not count as a landing website page as it still has other purposes). We are providing premium landing page services at DigWeb.
How Do they Work?
- A user sees a call to action and ends up on a form landing page.
- The person fills out a form that transforms them from a tourist to a guide.
- The information in the type fields is then stored in the lead folder.
- You’re marketing contact or lead based on what you know about them.
Tips to Create a Landing Page
Compelling Headline: You need to create a headline that will quickly catch the attention of the tourist and make them want to read on. That’s the first thing they’re going to see when they get to your landing page, so you don’t want that to be the last one.
Make your offer Efficiently: Concisely and effectively conveying your proposal is crucial to the development of your landing page. Think of it as a blink test. A blink test simply notes that you need to express your meaning and importance before the guest has time to blink — which means you have only 3-5 seconds to blink. You risk losing the conversion if you cannot achieve this successfully; it usually takes just one “blink” for someone to decide whether or not they want to stay on your landing page.
Insert Bullet Points to Enhance Readability: For whatever reason, we humans like to mix things up, and we’ve got a short attention span for things like landing pages. To keep the reader from losing interest, avoid writing long paragraphs. Instead, write a brief overview of the offer and list the bullet points below by downloading the material, which the visitor can expect to read. Presenting this information as bullet points would keep the reader entertained while still giving them a taste of what’s to come, which will drive them to convert.
Build the Form: Also, be mindful of the number of data fields you use when building the template for your landing page. The number of form fields you have will be connected to the Buyer’s Journey point. You usually want to keep the formulas brief and obtain necessary details like your name and email address for a piece of awareness. The farther down the material goes, the more places you can consider, including when buying leads are near. Once they’re at the decision stage, you’re going to want to get more information from them to help the salesperson understand the contact better so that they’re better able to close the sale.
Exclude Site Navigation: You want to remove any opportunity for your visitor to leave the page when you build your landing page. Through eliminating web navigation from your landing page, you encourage your user to concentrate entirely on the material at hand, rather than being overwhelmed by other interesting links on your web.
Insert Images: Who’s not in love with a good image? Be sure to have an appropriate and attractive picture on your landing page to attract a visitor. People are more likely to stay on a page if there is a captivating image.
Add Social Sharing Icons: While you can delete all navigation from the landing page, it’s essential to include social sharing icons so that people can share the landing page with others through their social media. However, if you do so, be aware that the new tab or window will open when you click on the button. You don’t want to steer users away from the website, but you want to give them an excellent chance to support it.
Explain the Instructions Clearly: Currently, a form on the landing page means that you can fill it out, so make sure to have a copy that shows that on your landing page as well (or at the end of the file). This could be as simple as “Please fill in the form on the right to access the eBook.” It’s easy, but it gives your visitor clear instructions as to the next steps to convert them.
Landing Page Prices
An average estimate for creating a PPC landing page costs about $75 to $3000. The better PPC landing pages appear to charge higher, typically closer to the $3000 mark. There are, however, several factors that decide prices for PPC landing pages, which is why these pricing factors should be analysed in depth.
You can create your landing page with an in-house creator. This way, you can build the landing pages for your PPC campaigns or others in your team.
The costs of this are different. When choosing how you want to build your landing pages, it is necessary to consider these two factors.
When you are using a great landing page template, you can pay anything from $79-399 + a month for landing pages. You must pay this fee in addition to the expense of hiring staff to build the landing pages.
You also have the option of hiring freelancers. Some professionals have design expertise and who can help you build PPC landing pages. Freelancers are charged per hour or job.
Generally speaking, freelancers can pay anything from $75-$300 an hour for a job. You can expect to pay this amount every time you need a landing page created.
PPC Landing Page Company
Finally, you have the option of recruiting a PPC firm specializing in it’s architecture. Working with a design company also gives you access to a wide range of resources and experts. All of this comes at a cost, however. Depending on the amount of the landing pages needed and the scope of the pages. The page services will range from $1400 to $3,200.