A great user experience or UX is a way to achieve a goal. You don’t create amazing user experiences to make anyone happy. You want to lead to something — whether you stick to your social network or buy things.
Whenever you end up on your website, you have experience. The consistency of your experience has significant implications on your opinion (“Do I like it?”), on your ability to receive a referral or, eventually, on sales, are people going to do what we want them to do?
Sites live and die at their level of conversion. Good conversion rates mean more sales and income, while low conversion rates will make you struggle to keep your company floating.
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Because maintaining a healthy conversion rate is so essential for a successful online company, examining and mastering one of the major factors that impact conversions is essential: the user experience of your website.
UX covers all the interactions of your guides, tourists, or clients when browsing and engaging with your website on each page or page item. This concerns how quickly they can locate what they are searching for on your platform — without excessive pressure slowing down, which can make them bounce back again and again.
Here are some essential ways your UX platform can affect your conversion levels.
Landing pages video
Whenever you browse a landing page, a lot of text is generally consumed. This is because the landing pages are indeed sales pages that would like to convince you to click the call-to-action button right on this page or to click on the main page to buy. Some landing pages can be incredibly long if they give visitors a very comprehensive value proposition.
As far as UX is concerned, this can be difficult for people because — let’s face it! Who’s got the time or would like to read the whole text?
These circumstances are adapted to the video. Research shows that videos on landing pages can dramatically improve conversion rates. Whenever conversions shoot up, it’s because a UX page is enhanced. Conversions take place when a page expresses its value proposition effectively and allows users or consumers to accomplish the page goal smoothly.
Call to action
Your calls to action have a big influence on the UX of your customers. If the CTAs are difficult to see, read, or click, this harms UX and conversions. Many pages aim to sell products, subscriptions, or registrations. CTAs are integral to conversions, and their placement is also important.
The UX sentence of the fold refers to the hypothetical website line that separates users from what they can only see when they scroll down on the page without scrolling down from it. For example, wider screen sizes – desktop and laptop and smartphone – provide more room above the fold.
According to UX experts, 84 percent is the average difference between how users handle content above and below the fold. In other words, the material above the fold is 84 percent higher than under the fold. The study concluded with a separate study and analysis of Google’s display advertising study across various websites.
It already gives an obvious indication that content, like a CTA, is important to your customers!
Your website’s pace
Website speed is one of the key factors in deciding whether your UX matches. Conversion losses are noticeably slower compared with flagrantly fast sites. (Your organic rankings may also be affected.)
If your site takes four seconds to load, your leads will disappear along with your transformations. Three seconds or less is how quickly the pages of your site have to be made if you don’t think your website is sluggish due to UX!
Readability of the Website: make it bigger
How readable the site is an often undervalued feature of UX. It is reasonable: if your leads and tourists can’t make heads or tails on your website, they won’t understand what they should do. And that’s not a well-designed UX. They’re not going to know what to do if your text is not readable enough.
Consider the fact that your guides and visitors do not even read the text of your site. UX Myths reveals that users typically just skim material on the internet. With such short periods of attention, it is all the more important to read what little of your content you do.